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All ads must conform to the following specifications:
| Ad Unit |
Ad Size (pixels) |
Max File Size |
| Leaderboard |
728x90 |
30K |
| Vertical Banner |
120x240 |
25K |
| Square |
120x120 |
15K |
File Specifications
- File Format: GIF - JPEG - FLASH - HTML - Java/JavaScript
- Resolution: 72 dpi
- Animation: Minimum 1 second delay between frames. 3 loops maximum. Up to 7 seconds per loop
- Link URL: Must be included via email when creative is submitted.
Submission Instructions
Submit banner creative via email to: ads@thehorse.com
Include live linking URL and ALT text. ALT text may not exceed 55 characters including spaces. (ALT text is text that is visible when a user hovers over a banner ad.)
We require 2 business days for implementation of new campaigns and 1 business day for creative refreshes.
Digital Ad Production
Creative design/Production Fees
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FORMAT |
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Flash |
Animated GIF |
Static |
| Create "pre-roll" for video |
$275 |
n.a. |
n.a. |
| Create advertisement |
$150 |
$100 |
$75 |
| Edit (text only) |
$25 |
$25 |
$15 |
| Edit (image, graphic, etc.) |
$50 |
$50 |
$25 |
| Resize |
$15 |
$15 |
$10 |
- The pre-roll is a 7-to-10-sec specialized Flash animation that leads off video features. Presentation uses provided images, graphics and copy. Additional fees apply for audio.
- Multiple ads of the same file format and identical design but of various sizes will incur the creation fee for the first ad and a resize fee for each additional.
- Creation charges include a two-time thru change and proof. Any additional processing will incur the Edit Fee (Images, graphics, animation, etc) for the associated file format.
- Pricing for planning and design of multi-media campaigns, landing pages, lead generation forms and other digital creative upon request.
Production Lead Times
New creative requests
- Static Banner Ads Only 1 business day
- Animated or Flash Banner Ads - 3 business days
Re-design requests (graphics & custom graphics)
- All Banner Ads - 2 business days
Banner Ad Edit Requests (text & photo only)
- Requests received by 11 am will be completed by the end of that business day.
- Requests received after 11 am will be completed by noon the next business day.
Creative Guidelines
- Maximum of 5 banners or unique URL's per placement.
- Within all ad formats, click-through interaction will open the destination URL in a new browser window.
- Animated and flash ads are not accepted for e-Newletters. Due to email platform limitations, static ads only may be placed in eNewsletters.
- Frequency cap limitations are imposed on all ads that, without user initiation, overlay or interrupt editorial content.
- Animation may be continuous but no strobing effects are allowed at any time. The Flash command which enables the creative to 'shake' may not be used anywhere on Blood-Horse Publications sites.
- Within all ad formats, mouse-over interaction with an ad can only provoke ad interaction within the current open browser window and can not link a user to a new website.
- Floating ads must include a prominently visible close button and may not run more than 12 seconds.
- Overlay ads must include a prominently visible close button and run a maximum of 10 seconds.
- Full page interstitial ads can appear for 10 seconds. Full page intromercial ads must be served with branding for the site that it is served on.
- For all ad types and creative, only sound that is user initiated will be accepted. All creative must include a prominently visible on/off button for sound.
- All versions of creative that will be served via a third party, must be provided for testing and approval prior to appearing on a BHP website.
Creative Modifications
When necessary, Blood-Horse Publications may make the following modifications to creative:
- Change the name of the file.
- Add a re-direct to our servers to the click-thru URL so that our ad server can count clicks.
- Add a command to open a new browser window when users click.
- Add a 1x1 pixel image to all HTML banners to allow our ad server to count impressions
For additional information or assistance please contact:
Leslie Neilson
Online Advertising Specialist
800-866-2361 ext. 6744
859-276-6744
lneilson@thehorse.com
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