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Editorial Overview |
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Editorial Calendar |
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Circulation |
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Reader Demographics |
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The Horse Source |
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Classifieds |
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Print Rate Card |
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Ad Specifications |
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Request a Media Kit |
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These rates are for the monthly The Horse magazine and for the annual The Horse Source industry directory that goes to readers of The Horse in May. 2008 Rates | General
Information | Additional
Rate Information
15% Agency Commission available for recognized advertising agencies and valid in-house advertising agencies who provide insertion orders and completed digital, print ready materials.
Insertion orders can be FAXed to: (859) 276-6706. Insertion orders and/or advertising materials can be: Mailed to: The Horse, PO Box 911108, Lexington, KY 40591-1108 Express Delivery to: The Horse, 3101 Beaumont Centre Circle, Lexington, KY 40513 Frequency rate discounts are determined by the number of insertions used by one advertiser during a 12-month period from the date of the first insertion. Spreads are counted as two insertions. Special guaranteed positions carry the space rate, plus 15% premium. Streamers, two inches deep by three columns wide, are accepted for placement at the bottom of pages; this is considered a special position, and therefore carries the 15% rate premium. There is no additional charge for bleed advertisements. Black-and-white space rates provide for one color (black). Additional color charges, per insertion, are:
Color charges are discounted for spreads as follows: advertisers are billed a full color charge for one page, and 50% of the color charge for the facing page. For the same extra color(s) on five or more consecutive pages the full color charge will apply to the first page, and 50% color charge will apply to each succeeding page. Standard Advertising Unit Sizes Page size: Trim 8.125" x 10.875". Bleed 8.375" x 11.125"
All advertising contracts are accepted subject to the terms and provisions of the current rate card, and no waiver or modification is binding upon The Horse unless in writing and approved by the Publisher. The Horse shall be subject to no liability for failure to publish or circulate any advertising because of accidents, fires, work stoppages, dilatory postal delivery, acts of God, or other circumstances beyond the control of The Horse. Insertion orders are binding on advertiser at issue closing date and may not be canceled thereafter, but The Horse reserves the unrestricted right to reject any advertising at any time. Failure by The Horse to publish advertising matter invalidates the insertion order for such matter, but shall not constitute a breach of contract nor affect any earned discount. All advertising must be clearly identified as such by inclusion of a trademark, logotype, or name of the advertiser, or the word “advertisement” shall be printed at the top and bottom of such advertisement. Any advertisement that mimics editorial layout is subject to review, and shall be clearly labeled as “advertisement.” The Horse expressly reserves the right not to publish any advertisement which, in the opinion of the Publisher, is inappropriate. All advertising is accepted only upon representation of the advertising agency and the advertiser that each of them is authorized to publish the entire content of the advertisement, and that the advertiser has the right to, and is capable of, selling or providing, timely, the product or service advertised at the price advertised. In consideration for publication of an advertisement, the advertiser and advertising agency, jointly and severally, agree to indemnify and save harmless The Horse and staff members from and against any loss, liability, and expense, including reasonable attorney fees, incurred by reason of any claim that may arise out of publication of such advertisement. Advertising accounts are billed immediately after publication is mailed, net due payable within 10 days with no discount. A 1.5% monthly service charge (APR of 18.0%) is added to the unpaid balance of accounts due after 30 days. The advertiser and agent are jointly and severally liable for payment of accounts to The Horse. If payment is not received within 90 days of billing from an agent, the corresponding advertiser shall be billed directly by The Horse. Commission discounts are allowed recognized advertising agencies which supply insertion orders and complete advertising materials, and which assume responsibility for payment. A 15.0% commission may be discounted from accounts paid in full within 60 days. A 10.0% commission may be discounted from accounts paid within 90 days of billing. No agency discounts are allowed on any accounts unpaid for more than 90 days. Agency commissions apply to space, color and special position charges only. Other charges are not commissionable. Any difference between rate scheduled and rate earned (short rate) is due 10 days following billing for the last insertion of a schedule. Rebates, limited to one frequency discount greater than scheduled, are credited when earned and requested. Contact
Us
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