Reader Demographics

Average Household Income: $110,248

Average Household Net Worth: $522,387

Average Number of Horses Owned: 6.0 (total average value: More than $45,000)

79.8% of non-veterinarian subscribers are Horse Owners
51.2% are Pleasure Riders
24.7% are Breeders
21.9% are Competitive Riders
21.9% are Barn/Farm Managers
17.4% are Trainers or Riding Instructors

90.9% initiate, recommend, order or approve the purchase of equine products or services.

Source: Results of a subscriber survey of The Horse conducted by The Matrix Group, Inc.

Distribution of Readers by Breeds Owned

Distribution of Readers by Disciplines

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