Riders4Helmets.com has teamed up with leading helmet manufacturers to host the seventh International Helmet Awareness Day today, Sept. 17.

Building on the success of International Helmet Awareness Day 2015, participating retailers all over the world will be offering discounts on helmets to equestrians today.

“It is a testament to the continued need for educating equestrians on all aspects of helmet wearing that sees us organizing our seventh International Helmet Awareness Day,” said Lyndsey White of Riders4Helmets. “Retailers in Australia, Canada, England, Ireland, New Zealand, Scotland, South Africa, and the USA have already registered to participate in this year’s event.”

International Helmet Awareness Day was founded in 2010 as a direct result the accident U.S. Olympian Courtney King-Dye suffered, in which she sustained a fractured skull and a traumatic brain injury, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet