Horses for Mental Health Continues Partnership with Zoetis Equine as Title Sponsor of Seen Through Horses Campaign 2024 

Horses for Mental Health (HMH) announces the continued partnership with Zoetis U.S. Equine Division, the Title Sponsor for the 2024 Seen Through Horses Campaign.

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Horses for Mental Health (HMH) is thrilled to announce the continued partnership with Zoetis U.S. Equine Division, the Title Sponsor for the 2024 Seen Through Horses Campaign. This partnership marks a significant milestone, enabling HMH to significantly increase its influence and ability to provide resources for 80 nonprofit organizations in 36 states participating in the 2024 campaign. 

Zoetis U.S. Equine Division has continued to drive impact within the equine and mental health sectors, having facilitated support to Horses for Mental Health in initiating the Seen Through Horses Campaign in 2022 and 2023, raising $180,000 for the nonprofit charity partners. 

“At Zoetis, we recognize the profound connection between humans and horses, rooted in a unique language of reciprocal understanding,” said Jen Grant, head of marketing at Zoetis U.S. Equine Division. “Drawing from our own experiences as horse owners, we’re committed to advancing equine care through innovative products like Quest® Plus Gel, Dormosedan® Gel, Pro-Stride® APS, and Core EQ Innovator®. We’re proud to support organizations dedicated to equine-assisted services, amplifying the therapeutic potential of these remarkable animals. Together, we’re shaping a future where horses play a vital role in promoting holistic well-being.” 

Seen Through Horses is a peer-to-peer awareness campaign in which people, nonprofits, mental health specialists, celebrities, influencers and businesses help increase awareness and public engagement, while raising critical funds to improve access to programs incorporating horses into mental health and personal growth services. The campaign will run throughout May during Mental Health Awareness Month.

“Our goal is for every person to know that incorporating horses into mental health treatment is an accessible and effective option,” said Lynn Thomas, LCSW, co-founder of HMH. These 80 organizations are transforming lives and addressing the mental health crisis by offering these life-saving services.” 

To support nonprofit organizations incorporating horses into mental health and personal growth programs and services around the nation, please visit and donate today. 

The Seen Through Horses Campaign 2024 is presented by Zoetis U.S. Equine Division, in partnership with HMH and its 15 premier partners.

To learn more about The Seen Through Horses Campaign showcasing the incredible impact horses have on mental health, visit


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