GREELEY, CO., January 9, 2015 — Aspen Veterinary Resources, Ltd, an Animal Health International company, today introduces a new look, new logo and new branding in support of its line of beef cattle, dairy cattle, equine, swine and poultry products.  Aspen Veterinary Resources products are specifically designed to prevent and treat animal illness and optimize their health and performance, and are available exclusively through Animal Health International for distribution to dealer and farm stores, nationwide.

“Now is the perfect time to refresh the Aspen brand and Aspen logo to ensure it is in sync with who we are and where we are going”, says Bernadette Bergan, House Brands Product Manager for Animal Health International.  Continues Bergan, “After careful consideration, we chose a new logo that represents our original values, but with a more modern look that captures Aspen’s future direction.  We’ve also redesigned our product labels and labeling to ensure our customers have clear, concise information at their fingertips so they can make the best choice for the animals in their care”.

Aspen’s new look and labeling increases each product’s shelf presence and shelf appeal, and retailers will be supported with point-of-purchase materials, shelf-talkers, and other materials to assist their retail customers in the transition from old label to new.  “We’re working hard to make sure our farm store and dealer store customers have all they need to understand, support and communicate this transition to their customers”, says Bergan.   

Aspen Veterinary Resources will be introducing their new look and new labeling throughout the first quarter of 2015, and effecting this transition with direct one-on-one meetings with many dealer and farm store customers, dealer store and farm store buying group meetings, and at animal health industry meetings and tradeshows.  Emphasis and attention will focus on retail point-of-purchase materials and other retail support activities