Short or Tall, but Always Curvy: First "Household" Broom Crowdfunding Campaign a Go

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CONTACT:
Amanda Henderson, Digital Marking Manager at The Handy Camel
email: amanda@thehandycamel.com

(August 2015) Kansas City-based company, The Handy Camel, is known for its design and manufacture of innovative products in the home and garden industries. Their first product, the Handy Camel bag clip, launched in 2013 to huge success including winning “Best New Garden Accessory” award this past February at a major DIY show in London. Now, the makers of the Handy Camel are back with their newest product, the Renegade Broom. On August 18th, they will launch their Indiegogo fundraising campaign, and by October 1st, the Italian-made broom with a retractable handle , and innovative rake-shaped bristles, will begin to roll out to U.S. consumers.  

The Renegade Broom is a side-sweep or pull broom instead of a “push” broom. The broom has curved bristles, achieved through a secret process. This technology enables the broom to reach into the smallest nooks and crannies, allowing the consumer to sweep and rake with ease. The Renegade broom also picks up 90% more of the dirt that traditional brooms leave behind, and works wonders for pulling pet hair out of the carpet. Because of the minimal effort required, the Renegade is ideally suited for difficult surfaces like driveways, paving, tiles, stones, garden beds and grassed and livestock areas.

According to the statistics portal Statista, “Total sales of U.S. cleaning tools/mops/brooms vendors amounted to 1.96 billion U.S. dollars in 2013. Currently, the Renegade Broom is Germany’s best-engineered outdoor broom, currently being sold as the Fritze Outdoor Broom and is considered a “rake” broom in Australia. To date, no U.S. company has been able to supply or produce this broom until now

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