Bimeda® Announces Expanded Marketing Efforts and Packaging Options For Confidence EQ® After Product Achieves Notable Marketplace Success

Oakbrook Terrace, Illinois- September 23, 2020 – Following consistent growth and popularity of Bimeda^® Inc.’s Confidence EQ^®, the parent company announced plans to expand marketing efforts and packaging options today for the equine appeasing pheromone gel product line.

Confidence EQ®’s Success

Since its release in 2015, Confidence EQ^® has become a leader in the equine calming space. Clinically proven to reduce stress in horses facing new and challenging environments, Confidence EQ^® is fast & long-lasting– takes effect in 30 minutes, lasts 2.5 hours, and can be reapplied as needed- making it an ideal solution to aid in equine anxiety. Easy administration capabilities, single-use packaging, and FEI compliant ingredients are just some of the reasons a high number of equestrians across all levels and disciplines, along with industry experts, are using the product every day.

Tamie Smith’s Testimonial

Olympic hopeful and Pan-American Games Gold Medalist (2019), Tamie Smith, noted that the product has been “revolutionary for my horses in daily training, competition, and any situation they might find stressful. Confidence EQ^® is easy to apply, and best of all, it really works”.

Keeping Up With Demand

With demand continuing to increase and retail sales climbing, Bimeda^® has invested in a variety of packaging options to suit consumer and retailer needs. 10-Pack and 2-Pack retailer displays, as well as consumer 2-Pack options, are now available. 10-Packs include attractive and informative retail-ready display boxes, with 2-Packs offering customers entry-level options and convenient travel-size alternatives