The 2015 Time to Ride Challenge began May 30 as stables, clubs, and businesses hosted events welcoming new people to riding and other horse activities.

In its second year, 992 “hosts” from 49 states signed up, a 40% increase over 702 hosts in 2014. Every state except North Dakota is represented. Riding instructors, trainers, clubs, retailers, dude ranches, veterinarians, event managers, rescues, therapeutic riding programs, and other horse industry providers are competing for $100,000 cash and prizes by introducing newcomers to horses through fun, beginner-friendly activities.

The 2015 challenge continues through Sept. 30, offering a few more weeks than 2014 for hosts to hold events. So far, hosts have scheduled more than 275 events, such as open houses, demonstrations, and trail rides. A horse decorating contest, reading group event at a local library, and “Meet a Unicorn” event offer fun and variety. Some have even planned dedicated “ladies’ night” events and days to host Girl Scout troops.

DreamCatcher Horse Ranch and Rescue, of Clermont, Florida, has invited a group of local school teachers who will learn about horse involvement opportunities and share the fun with their classes. Competing hosts have access to free marketing tools and “best practices,” plus ideas to plan fun and creative events