The Animal Transportation Association conference opened with four keynote speakers discussing improvements in animal welfare across the spectrum of transportation (ground, air, and ship).

Some of the speakers addressed the importance of continuing to address concerns by animal rights organizations by promoting a positive, honest message of what animal transportation really looks like in pictures, videos, and public-service type messages. This way, owners will have more consistent and correct, and credible, understanding of what their horse (or other animal, from rabbit to lion) is going through when it’s loaded onto an airplane or a ground transporter