On Nov. 24, Triad Specialty Products announced pending approval of a new feed-through fly control product. Serene Feed-Through Fly Control, which was designed for reducing fly populations in and around equine facilities, is in the final stages of the regulatory process, and should be available to horse owners before the end of the year.

According to the company, the product targets immature house flies and biting stable flies; these stages represent a critical gap in fly control programs.

Formulated as a pelleted top dressing given with each horse’s feed, the product passes directly through the horse and is deposited in the manure where flies lay eggs and breed. In scientific studies, Serene Feed-Through Fly Control inhibited at least 95 percent of immature flies from developing into adults