Broader integrated animal management portfolio will offer expanded product choices for customers worldwide.

FOR IMMEDIATE RELEASE: Datamars, a leader in delivering intelligent tracking, identification, and animal management solutions, has announced the completion of its acquisition of a major portion of the Tru-Test Group business after receiving New Zealand’s Overseas Investment Office clearance. The acquisition includes the Tru-Test Retail Solutions division and Milk Meters product line along with the Tru-Test, Speedrite, Stafix, and Patriot brands and associated brand assets.

Tru-Test Group is a global leader in agri-technology products offering tools for advanced livestock management, including electric fencing, weighing and identification systems, and portable milk metering solutions.

The Tru-Test Group acquisition, along with Datamars’ recent acquisition of Simcro, a world-renowned innovator in animal health delivery systems, is a key step towards fulfilling the Company’s vision for the livestock market – to deliver integrated, smart animal management tools that promote animal health, enhance overall livestock business management, and ultimately improve precision protein production for its customers. “Combining our livestock identification expertise and broad product portfolio with Tru-Test Group’s advanced livestock management products is a powerful union that will deliver intuitive and seamlessly integrated animal intelligence tools to the market.” said Datamars Global CEO, Dr. Klaus Ackerstaff.

“Livestock producers and dairymen are recognizing value in data-driven decision making, and they are looking for new ways to gather key metrics for tracking livestock health and productivity to better manage their operations. The combination of Datamars and Tru-Test Group will better serve to deliver on these customer needs,” said John Loughlin, Chairman of Tru-Test Group