July 22, 2019 — Equilume, an Irish biotech company offering lighting solutions for the international equine industry, today announced the expansion of its USA team, to meet significant new sales opportunities identified in the North American market.
Equilume intends to further expand the USA sales team in the coming months as demand grows for the company’s Equilume Light Mask and the Equilume Stable Light products.
Headquartered in Co. Kildare, the company was established by Dr Barbara Murphy in 2012 as a spin-out from University College Dublin’s (UCD) School of Agriculture and Food Science.
Equilume has appointed Michael Lindsey to the newly created position of National Account Manager for North America and Michael Hardy, as Territory Manager for Eastern USA. They will both now work with Stephanie Standridge, the company’s current Territory Manager for Central and Western USA, in the development and growth of opportunities across the continent.
Michael Lindsey, a keen horseman living in Texas, brings a wealth of equine knowledge and twenty years of experience in the animal health industry as a national sales manager for a global animal nutrition company.
Michael Hardy, born in Northern Ireland, and now based in Lexington, Kentucky, has a strong equine background. He grew up on a stud farm Co. Down, graduated with a BSc in Equine Science (from the University of Limerick) and is a graduate of the the Godolphin Flying Start management and leadership training programme, which specialises in the international Thoroughbred racing and breeding industry.
Commenting on today’s announcement Norbert McDermott, Chairman, Equilume said, “As a global leader in light therapy solutions for the equine industry these appointments strengthen and extend our ability to reach broader markets. Having recently spent some time with the team in the USA, I am excited about the new opportunities for Equilume provided by the added knowledge, experience and diverse equine backgrounds of Michael Lindsey and Michael Hardy.”
The Equilume Light Mask is an individual headpiece for horses that provides timed, low-level blue light to a single eye to ensure early reproductive success for the horses. Since its launch in 2013, the Equilume Light Mask has become a standard management tool to ensure reproductive success on breeding farms from the Hunter Valley, Australia to the Kentucky Bluegrass, USA.
The Equilume Stable Light provides horses with biologically effective light in a system that replicates the benefits of nature’s environmental lighting indoors designed to maximize health, performance and breeding efficiency for stabled horses.
Equilume is an Enterprise Ireland high-potential start-up (HPSU) company.
Equilume is a world leader in the research and development of light therapy solutions to assist the global horse industry in maximizing reproductive efficiency and performance. The company was established as a result of pioneering research at UCD by Dr Barbara Murphy, in collaboration with Professor John Sheridan, a UCD optoelectronics engineer, who identified the optimum light level required to advance the breeding season in horses, giving rise to the successful launch of the Equilume Light Mask. www.equilume.com