Twenty “host” stables that submitted plans to produce events reaching out to newcomers from January to April 1, 2015, will receive grants from Time to Ride.

Time to Ride is a marketing program which supports stables, businesses, and organizations in an attempt to connect new enthusiasts to horses.

The 20 hosts representing 15 states submitted plans that included events at elementary schools, equine veterinary clinics, rodeos, and more. The events invite families, students, Girl Scouts, rodeos attendees, and the public to connect with horses. Hosts will be awarded between $250 and $500 following the successful completion of their event.

“Stables, clubs, feed stores, and vet clinics are portals to horse involvement,” said David Foley, marketing alliance member and executive director of the American Association of Equine Practitioners. “We have found that by providing financial incentives and marketing assistance to hard-working hosts that want to grow their businesses or organizations, the entire industry benefits from the investment