2010 Games Trade Show Vendor Spotlight: Equine IR

For all vendors, the 2010 Alltech FEI World Equestrian Games trade show will be a place to sell their products to equine enthusiasts from around the world. But for some, the event will help them educate the public about a product they created from scratch.

From a hay steaming machine to horse cloning, several vendors at the Games are marketing a technological product that has been developed to bring something new to the industry.

Several years ago Peter Hopkins took a business chance that today is helping hundreds of horses across America. Hopkins, who made his living operating a home inspection company, switched gears in 1999 when he was introduced to infrared technology