Lexington, KY (July 31, 2018) – The weekend of August 18th and 19th, 2018 marks the ninth annual Riders4Helmets International Helmet Awareness Day — a campaign event designed to educate people about the importance of wearing a hat, following dressage Olympian Courtney King-Dye’s accident from which she suffered a brain injury.

To mark the occasion, the campaign’s Lyndsey White shares 10 important messages that all riders should remember on a daily basis:

1. If you have a hard impact blow while wearing your hat, immediately replace it with a new hat. There may be damage to the hat that is not visible to the naked eye.
2. Hat manufacturers generally recommend replacing your hat every four to five years. Hats take a beating over time from sweat, heat, dust and rain, and the Styrofoam in the hat relinquishes its ability to protect the head over time. “So, replacing your hat sooner than four to five years may in some circumstance be necessary,” says Lyndsey.
3. A ponytail or different hairstyle can affect the fit of your hat. When you try on hats prior to purchase, wear your hair in the style that you expect to wear it when riding.
4. If you purchase your hat online, check the date of manufacture. Purchasing a used hat can be very risky and is NOT recommended. The hat may have sustained previous damage that you aren’t able to see.
5. There is no statistical correlation between skill level and injury likelihood. Professional riders are just as at risk to sustain injury due to a fall as less frequent riders.
6. Even a fall from a standing horse can be catastrophic. Your injury risk depends on the height from which fall, as well as the speed at which you’re traveling.
7. Head injuries are cumulative. An original head injury can be made much worse by additional concussions.
8. Riding is considered more dangerous than downhill skiing and motorcycling.
9. Approximately 20% of accidents which result in head injury happen while the person is on the ground.
10. It is best if you invest in your own hat regardless of whether or not you own a horse. “It is a personal purchase. Your hat is designed to fit your head,” says Lyndsey. An incorrectly fitting hat offers very little, to no protection. In addition to wearing a correctly fitting hat, you must have the harness correctly fastened on your hat. If the harness is not fitting snugly, the hat can rotate should you have a fall and it won’t be able to protect your head to its fullest intention.

To celebrate International Helmet Awareness Day, Riders4helmets has teamed up with leading manufacturers to offer special discounts on safety headgear around the globe, via their retailer networks.

Retailers around the globe who wish to register to participate in the event may register free of charge at this link and will then be added to the participating retailer map. Only retailers who register with riders4helmets will be eligible for restocking discounts from the participating helmet brands (please note – participating brands vary by country). You must register directly with riders4helmets and not with the helmet brands. Further information for retailers and rules with regards to participating, can be found at this link