Fort Collins, CO (December 4, 2021) – Hygain, a premium equine nutrition solutions brand, announced in November of 2021 that it has reached an agreement with owner and CEO Dr Jay Altman (DVM) to acquire 100% of Arenus Animal Health (Arenus). Arenus is a leading animal supplement and nutraceuticals brand based in the United States. Developed by veterinarians and nutritionists, the products are supported by clinical research and backed by a team of animal health specialists.
Hygain CEO, Kevin Bareira, said: “Since our entry into the US three years ago, Hygain has continued to scale with a customer base now spanning more than 20 states. We see a market opportunity with Arenus – the number 1 endorsed brand by veterinarians – to grow our advanced and research-based nutrition solutions across a range of disciplines.
Together, we can build on a shared culture of technical excellence, customer care and passion for animal health, as well as our combined scale and customer service to take advantage of growth opportunities in the veterinary channel and the broader US market. In a vote of confidence for the future of our combined business, Dr Jay Altman will remain a shareholder and play a key role in guiding our growth plans in the US.”
Veterinarians play a significant role in the nutrition decisions of horse owners in the United States, where Arenus has established itself as the most endorsed brand of neutraceutical products. Hygain’s strong international distribution networks will support Arenus’ further growth, along with achieving potential supply chain efficiencies. Hygain sees opportunities to better service customers with another highly efficacious and science-backed brand in its portfolio.
Arenus CEO, Dr Jay Altman, added: “Arenus is delighted to join forces with the team at Hygain to better serve this industry we’re all so passionate about. With both brands widely recognized in the US for their superior quality, we can now combine our complementary product offerings to better meet the evolving needs of veterinarians and horse owners and customize nutritional packages for superior health, well-being and performance.”
Hygain is an international leader in equestrian nutrition, and currently dominates their home country of Australia’s feed industry with over 80% of the market share. They are the horse feed of choice for equestrians from a variety of disciplines, from dressage to racing, and include high profile riders such as Shannon Dueck, who has a Master’s degree in Equine Nutrition, Olympian Sabine Shut-Kerry, Olympic 3-Day Eventer Clayton Fredericks, Olympian Will Simpson, and international show jumper Quentin Judge.
As an equine-only feed mill and manufacturing facility, Hygain is dedicated to equines and their special requirements, resulting in outstanding nutritional solutions that really make a difference to a horse’s health, performance, soundness and well-being. Hygain began selling to the US market in 2018, and its line of feed and supplements is now available throughout the United States.
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For more information on Hygain, visit www.HygainFeeds.com, or contact them directly at 1-805-552-4016 or firstname.lastname@example.org.
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