Keeping up-to-date with the latest news and information in the Thoroughbred industry just became easier, faster, and more convenient. The Blood-Horse, the industry’s foremost and fastest provider of racing and breeding news and information, announces the addition of RSS (Really Simple Syndication), a free service of Blood-Horse Publications, Inc., publisher of The Blood-Horse, as an extension of its web site, Bloodhorse.com. The new, innovative, and easy-to-use service provides 24/7 feeds of news story headlines for readers who want information delivered directly to their laptop or desktop. You can sign up at www.bloodhorse.com/rss.

The RSS feed is a listing of Bloodhorse.com’s web site content that is updated whenever new content is published to the site. RSS is a key new feature of Microsoft Explorer 7, which was released last month and is also available through some e-mail providers. Readers who do not already have RSS capability will simply need to download an RSS reader in order to download the free Bloodhorse.com RSS feeds, and the RSS feeds will then be delivered to the reader’s computer as a list of headlines and excerpts.

Each headline will have a link back to the Bloodhorse.com Web site, allowing readers to conveniently and easily read the entire story. Readers can choose from All News, Top Headlines, Racing News, Auction News, Breeding News, and/or Opinions. For more information on Bloodhorse.com’s RSS service.

“RSS feeds are revolutionizing the way the world gets its news and information online,” noted Stacy V. Bearse, president and CEO of Blood-Horse Publications, “We recognize that in today’s fast-paced lifestyle, people, especially those in the Thoroughbred industry, simply do not have the luxury of lots of extra free time on their hands. RSS feeds are ideal for this time-sensitive community, giv