Keeping up-to-date with the latest news and information in the Thoroughbred industry just became easier, faster, and more convenient. The Blood-Horse, the industry’s foremost and fastest provider of racing and breeding news and information, announces the addition of RSS (Really Simple Syndication), a free service of Blood-Horse Publications, Inc., publisher of The Blood-Horse, as an extension of its web site, The new, innovative, and easy-to-use service provides 24/7 feeds of news story headlines for readers who want information delivered directly to their laptop or desktop. You can sign up at

The RSS feed is a listing of’s web site content that is updated whenever new content is published to the site. RSS is a key new feature of Microsoft Explorer 7, which was released last month and is also available through some e-mail providers. Readers who do not already have RSS capability will simply need to download an RSS reader in order to download the free RSS feeds, and the RSS feeds will then be delivered to the reader’s computer as a list of headlines and excerpts.

Each headline will have a link back to the Web site, allowing readers to conveniently and easily read the entire story. Readers can choose from All News, Top Headlines, Racing News, Auction News, Breeding News, and/or Opinions. For more information on’s RSS service.

“RSS feeds are revolutionizing the way the world gets its news and information online,” noted Stacy V. Bearse, president and CEO of Blood-Horse Publications, “We recognize that in today’s fast-paced lifestyle, people, especially those in the Thoroughbred industry, simply do not have the luxury of lots of extra free time on their hands. RSS feeds are ideal for this time-sensitive community, giving you news right at your fingertips, right where you live — and as the industry’s most innovative news provider for the past 90 years, we realized that the industry would expect us to be the first to pioneer the future of online news delivery.”

The Blood-Horse is also offering free syndication feeds of its news and information content to interested web sites who wish to provide their visitors with the latest news and information in the Thoroughbred industry. These free syndicated RSS feeds must be used exactly as provided by Blood-Horse Publications. The text, content, and/or links therein may not be modified or omitted. For more information

In addition to publishing The Blood-Horse and, Blood-Horse Publications also publishes the award-winning The Horse: Your Guide To Equine Health Care, a monthly equine health care magazine and 2006 recipient of American Horse Publications’ General Excellence award; TBH MarketWatch, a newsletter for Thoroughbred investors; the official Kentucky Derby and Breeders’ Cup souvenir magazines; Auction Edge; and Keeneland magazine. In addition, Blood-Horse Publications also publishes equine-related books and videos under the Eclipse Press banner, and operates a family of award-winning web sites including,, and, the official store of Blood-Horse Publications.

Frequently Asked Questions about RSS (Really Simple Syndication):

Q: What is an RSS Feed?

A: An RSS feed is a listing of a web site’s content that is updated whenever new content is published to the site. Programs called RSS readers download the RSS feed and present it to you in your news reader as a list of headlines and excerpts. Each headline will have a link back to the web site it comes from, allowing you to read the entire story.

Q: Why should I subscribe to an RSS feed?

A: An RSS feed saves you time. Instead of checking our site to stay on top of the Thoroughbred world, our RSS feeds bring the news directly to you. In addition, our different RSS feeds cater to different niches within the industry, ensuring that you get the news that most interests you.

Q: How can I access an RSS feed?

A: In order to read an RSS feed, you’ll need an RSS reader. There are many free web-based RSS readers available or you could download RSS reading software.

Web-based RSS readers: My Yahoo!, Google Homepage, Newsgator, Bloglines, Pluck.

Software: Feed Demon, Thunderbird, Newsgator.

How can I display RSS feeds on my web site? offers a free headline feed for displaying headlines on personal or professional web sites, for non-commercial purposes. For more information and instructions, see our syndication instructions at