It seems as if every entity today has “naming rights” — stadiums, airports, schools, even horses. Sporting events are no exception, including the 2010 FEI World Equestrian Games.

Make that the 2010 Alltech FEI World Equestrian Games. Alltech, you see, is the title sponsor.

I hope I’m not the only horse enthusiast to admit that, prior to the WEG sponsorship announcement, I’d never heard of Alltech. The name puts me in mind of a computer company — perhaps a maker of motherboards or a stable of tech-support wizzes a la Geek Squad.

I was therefore surprised to learn that Alltech is an international animal-health company headquartered in (you guessed it) Lexington, Kentucky. The equine sector is just one facet of its market, and its products revolve around things like yeast and enzymes