FOR IMMEDIATE RELEASE:

CONTACT:
Janet Nittmann, (978) 952-8062 x 218
jnittmann@doversaddlery.com

DOVER SADDLERY ANNUAL CATALOG BRIMMING WITH NEW PRODUCTS

LITTLETON, MA – April 12, 2010, Dover Saddlery Inc., (NASDAQ:DOVR) the leading multichannel retailer of equestrian products, has recently mailed its new annual catalog 2010-2011 with over 600 new products for the hunter/jumper, dressage and event rider. The catalog is brimming with new styles of riding apparel, newly designed bridles from Showmark and Warendorf and many new supplements and barn and stable items. All items sold by Dover Saddlery are backed by a 100% satisfaction guarantee – money back any time, any reason.  The 2010-2011 Dover Saddlery Catalog can be requested online at DoverSaddlery.com or by calling 1-866 603 6667