NEWS RELEASE
For Immediate Release

Purina Introduces Ultium(R) Growth Horse Formula to Provide Nutrition to Broodmares and Growing Horses
Specially-Formulated Horse Feed Provides Nutrition for a Foal’s Best Start

ST. LOUIS, MO–(Marketwire – June 4, 2010) – Purina recognizes just how critical certain nutritional advantages can be in supporting the healthy structural growth and development of horses. That’s why after extensive research and field testing, Purina introduces Ultium¨ Growth horse formula, a premium nutritional feed specially formulated for broodmares and growing horses. Horse owners can learn more about Ultium¨ Growth and sign up for an exclusive buy four get one free trial through June 30, 2010, online at https://www.purinadifference.com/Ultium/.
“Purina¨ Ultium¨ Growth horse formula helps support equine growth and development through all stages of pregnancy for the gestating mare,” said Purina Equine Nutritionist, Director of Research and New Product Development, Dr. Mary Beth Gordon. “This formulation specifically helps mares meet the nutritional demands during late gestation, helps maintain ideal body weight and body condition during lactation and also supports steady, consistent foal growth and development.”

A historic amount of research and field testing spanning more than four years went into the development of Purina¨ Ultium¨ Growth horse formula. Initial research began at Purina’s Longview Animal Nutrition Center. The 1,188-acre facility, located in Gray Summit, Mo., plays a critical role in the research and development of all Purina¨ horse feeds. The science and research behind Ultium¨ Growth horse formula involved monitoring and measuring growth curves, body condition, joint health, activity levels, blood work and more to ensure optimal nutrient delivery to broodmares and growing horses. Purina also performed detailed feeding trials on broodmares and young horses from multiple foal crops that varied in age, breed and management situations across the country