We’re three days away from the opening ceremony of the 2012 London Olympic Games. I’m writing this from the airport, waiting for my British Airways flight to London Heathrow. My flight is delayed, so this seems like a perfect time to tell you how to get ready to watch all of the exciting upcoming equestrian eventing, dressage, and jumping competition.

In the U.S., as with past Olympic Games, NBC holds exclusive television broadcast rights. Make that NBC Universal, the multi-channel behemoth that also includes MSNBC, CNBC, Bravo, and Spanish-language Telemundo.

Fans of horse sport have come to resign themselves to seeing little, if any, equestrian Olympic coverage in the usual prime-time network broadcasts. But if you are a pay-TV subscriber with access to an Internet-enabled computer or mobile device, I have exciting news for you.

All Olympic Competition to Be Streamed Live for the First Time!

Realizing that they needed to adapt their traditional coverage strategy to suit the demands of today’s always-connected consumer, the brass at NBC and Comcast decided that, for the first time at these Olympics, they would offer live-streaming of every Olympic sport. That’s right: every dressage test, every lap in the pool, every javelin thrown — finally! Hallelujah!

To access the live stream, you must be (or befriend) a current pay-TV subscriber (cable, satellite, or “telco”) in good standing whose channel lineup includes MSNBC and CNBC.

Before the Games begin (why not right now?), go to console.log('scenario 2');