FOR IMMEDIATE RELEASE…PONYTAIL
Seal Beach CA, August 5, 2012.

We are pleased to announce the launch of Ponytail, a human-grade horse grooming collection inspired by a passion for horses and an appreciation of timeless equestrian style. Recognizing the lack of a high-end horse care line in the equestrian market, beauty industry veteran, Nicolle Lubman, sought to develop a sophisticated brand for the savvy horse owner. The result of her efforts is Ponytail, a line of products formulated with the highest quality of ingredients delivered in exquisite packaging. Ponytail’s unique formulations clean, soften, condition and shine; providing a range of products both horse and owner will love.

When asked about her inspiration for Ponytail, Nicolle states, “After returning to my childhood passion for riding, I had difficulty finding grooming products I felt comfortable using on my horse, Diablo. I was surprised to find that, unlike cosmetics labeling in the beauty industry, pet care manufacturers are not required to disclose ingredients. I also noticed how generic and uninspired the packaging was compared to what you see among beauty brands. I knew I could bring something better to the pet care market, a brand focusing on unique extracts, quality formulas with ingredient transparency, and product performance, all packaged with style.”

Equestrians invest so much love in the care of their horses; they should have the choice to use only the most exceptional products containing the highest quality ingredients for their equine grooming needs. The Ponytail collection can be found at: www.ponytailproducts.com