The American Society for the Prevention of Cruelty to Animals (ASPCA) has opened registration for its fifth annual “Help a Horse Day” contest.

The nationwide competition for equine rescues and sanctuaries is designed to raise awareness about the year-round lifesaving work they do to find homes for horses. This year’s contest has been expanded to offer 17 grant prizes totaling $110,000.

Results of ASPCA equine research suggest there could be approximately 2.3 million adults in the U.S. with both the resources and desire to adopt a horse in need, so the organization said it is focusing this Help a Horse Day on finding good homes for horses.

“This year, we are shifting the goals of Help a Horse Day to focus more specifically on adoption,” said Emily Weiss, PhD, Cert. AAB, vice president of Equine Welfare for the ASPCA. “The ASPCA has been so energized to see Help a Horse Day grow each year, and we can’t wait to see what innovative ideas the participating rescues come up with to engage their local communities and maximize exposure for the many wonderful horses available for adoption