National Animal Supplement Council (NASC) announces a buyer beware to people purchasing animal health supplements with misleading quality assurance claims. The warning contains five fact-checks to inquire of supplement suppliers to verify credibility and substance behind so-called quality seals.

The buyer beware is being issued in response to the growing popularity of animal health supplements and recent confusion in the marketplace over marketing-geared quality seals for products. 

"It's imperative that as an industry we continue to act responsibly at every level," says Bill Bookout, president of NASC, the nonprofit industry trade association leading the charge for national regulation of supplements for companion animals and horses. "The integrity and future of the animal health supplement industry is dependent on companies disclosing credible, non-biased, verified third-party information about their products and implementing programs to help ensure quality verification and continued vigilance