Phoenix, AZ (April 27, 2018)-   Over the last 28 years, Vita Flex has become a leading supplier of advanced performance products designed to satisfy the demands of horses competing at the highest levels. This month, Vita Flex launched a new website, www.vitaflex.com. The new site navigates easily and formats to any device. Along with a home page featuring a rotating carousel of competitive riding, the new site also provides handy tabs at the top of the page making it easier to find products, articles or information on the Vita Flex Victory Team riders.

“When Vita Flex was first introduced in 1990, the goal was to provide innovative equine products formulated specifically for the extreme requirements of high-caliber equine athletes. “That hasn’t changed,” explains Vita Flex Marketing Manager, Katie Stevenson. In conjunction with the new website launch, Vita Flex is pleased to introduce the new Vita Flex^® Pro products. The Vita Flex^® Pro product line represents the company’s most advanced formulations, easily identified by the new Vita Flex^® Pro packaging. The initial line of Vita Flex® Pro products includes Lactanase^® performance supplement, Accel^® Health & Wellness and Accel^® Lifetime Health & Wellness pelleted supplements and Equinyl™ Joint Formula with Hyaluronic Acid.

“When you reach for the Vita Flex^® or new Vita Flex^® Pro brand, you can feel confident you’re using the most up-to-date, science-supported products. Every Vita Flex^® product is backed by extensive research and testing, and is formulated to help you achieve the ultimate in performance,” added Stevenson.

Vita Flex’s premier line of equine health and performance supplements are backed by research from nutritionists and veterinarians and trusted by top riders and trainers from every discipline. Their products include a wide range of antioxidants, joint supplements, electrolytes, topical ointments, vitamins, and minerals to help keep equine athletes in top condition. Learn more about Vita Flex and the Vita Flex Pro line on the new website, www.vitaflex