FindYourOldFriend.com uses social media to help riders reconnect with former horses.

Shoreview, Minn. – Every horse rider or owner has that one horse they will never forget. Between sales, barn moves and life changes, it’s easy to lose track of a horse and become separated from our beloved partners. In honor of the bonds that can’t be broken and the horses we won’t forget, Purina Animal Nutrition has launched FindYourOldFriend.com.

Utilizing the power of social media, networking and geotargeting, FindYourOldFriend.com is poised to help the online equine community reconnect with each other and their former horses.

“We have a very active community on social media and people utilize these networks to reconnect with friends from all over,” explains Pete Theisen, VP Marketing, Purina Animal Nutrition