The Horse World’s Most Trusted Name Supports Mission to Increase Successful Adoptions

East Longmeadow, MA – Absorbine® has partnered with The Right Horse Initiative, a collective dedicated to massively increasing the number of successful horse adoptions in the United States. Absorbine® has been concerned with the welfare of horses since the invention of Absorbine® Veterinary Liniment in 1892, and deeply values any effort towards finding productive partnerships and loving homes for horses in transition.

The Right Horse Initiative was founded in 2017 with a focus on helping horses in transition by drastically reframing the conversation around equine adoption. This is achieved by helping to facilitate successful matches between horses and people, and effectively telling those stories. The initiative is supported by a collective of equine industry and welfare professionals and advocates with a shared goal: increase horse adoption.

This mission is well in alignment with Absorbine®’s values, with the welfare and safety of all horses at the forefront of all the company does. Absorbine® looks forward to supporting The Right Horse Initiative by offering resources and opportunities to new horse owners, sharing information on adoption, and celebrating successes.

“When we at Absorbine® learned about The Right Horse Initiative’s mission, we knew it was a conversation we wanted to be involved in,” says Chris Jacobi, President of Absorbine®. “Creating a network to better support horses in transition and fostering successful matches is important work that will help horse people, the industry as a whole, and most importantly, the horses. It’s an effort we are truly proud to support