The American Horse Council (AHC) will begin collecting data for its 2017 Economic Impact Study on April 1.
“We are incredibly grateful for the pledges we received from generous equine organizations to fund both the national study as well as several state and segment breakouts,” said AHC President Julie Broadway. “Due to the generosity of these organizations, we are able to begin the data collection for the study. However, we are still short of our goal amount and are hoping to receive final pledges to officially put us over the finish line for fundraising.”
The survey will be tailored to individual segments and distributed via an online link; the AHC is encouraging industry members to share that link with others.
“We want to be able to ensure we are getting as much of the industry as possible taking this survey, especially since we have expanded the study to include participants under 18, and the equine welfare and sanctuary segments,” said Broadway.
In addition to the National Economic Impact Study, 12 states—Colorado, Kentucky, North Carolina, California, Maryland, Wisconsin, Illinois, Minnesota, Michigan, Virginia, Pennsylvania and Oklahoma—have elected to secure breakout information. Any state still interested in securing breakout information must contact the AHC no later than March 22.
“The Innovation Group is looking forward to collecting data from all segments to ensure the most comprehensive, impactful portrait possible of this diverse and long-standing industry,” said Tom Zitt, executive director of The Innovation Group. “Just as all pledges are welcome, all segments of the industry are encouraged to submit data.”
Individuals with questions about the study should contact the AHC directly.