Keeneland announced today (Aug. 7) that it has contracted with HOK Sport, the world’s leading sports architecture firm, to develop a master plan for the current and future use of its facility.

As part of the process, HOK will undertake a review and assessment of Keeneland’s existing facilities and operations. The goal of the project is to enhance the “Keeneland experience” for racing, sales and simulcast guests and the community. 

“We have charged HOK with two goals,” said Nick Nicholson, president and CEO of Keeneland. “First and foremost, anything we do must be in the best interest of the horse and its safety. The welfare of horse and rider is our top priority. Another will be to preserve the sight lines of the racetrack and our ability to offer guests the clearest views of the saddling paddock and races.  

“Secondly, as we explore ways to grow, we cannot lose sight of Keeneland’s ‘soul,’ or the essence of what makes Keeneland so special,” said Nicholson. “We must protect that ambience while at the same time enhance our guests’ experience by taking full advantage of all modern technologies. With that in mind, we look to HOK to help us marry innovation and tradition in a way that ensures Keeneland remains the place we all know and love