Registration is now open at www.timetoride.com for the 2015 Time to Ride Challenge, a grassroots campaign offering $100,000 cash and prizes to horse professionals to grow the horse industry by introducing people to horses through beginner-friendly horse experiences.

Entrants will organize Time to Ride Challenge events to take place from May 30 – Sept. 30 and offer a unique opportunity for stables, horse clubs, veterinarians, feed stores, businesses, and organizations to welcome new participants to horse activities. Event “hosts” are organized into small, medium, and large divisions and are encouraged to be creative in providing fun, safe, and educational horse events that encourage attendees to become further involved in riding and other horse activities. Hosts that provide an introductory experience to the greatest number of newcomers, determined by contact information collected, will win cash awards.

Last year’s winner of the small division and the $10,000 cash prize was 16 Acres Equine Educational Complex of Union Grove, Wisconsin.

“Time to Ride paid me to market myself—the challenge has opened doors,” said Jody Halladay, 16 Acres owner