A Florida man is facing multiple animal cruelty charges after he contacted authorities to complain about a video someone posted to his business’ social media page. The video showed him beating a horse.

Okeechobee County, Florida, Sheriff’s Department Public Information Officer Michele Bell said that on May 8, a sheriff’s deputy responded to a call from a man saying a video depicting someone beating a horse had been unlawfully posted on a social networking website under the name of his business. Bell said the sheriff’s department identified the man as James “Bo” Sharpe, owner of Prairie Trail Riders LLC, a guided horseback riding tour company in Okeechobee. Bell said Sharpe subsequently showed the video to the deputy, claiming the posting erroneously accused him of abusing the horse.

The following day the same deputy responded to a complaint reporting that 11 horses owned by the Prairie Trail Riders LLC were being maltreated, Bell said. After an investigation, all the horses were determined to be maltreated and in need of veterinary care, she said. Okeechobee County Animal Control subsequently removed the animals, Bell said.

Sheriff’s Deputies later charged Sharpe with eight counts of third degree felony animal cruelty and three counts of misdemeanor animal cruelty in the first degree. Bond was set at $23,000, Bell said