Riders4Helmets.com has teamed up with leading helmet manufacturers to once again host International Helmet Awareness Day 2015 on Aug. 1.

Building on the success of International Helmet Awareness Day 2014, participating retailers all over the world will be offering discounts on helmets to equestrians on this day.

"We are delighted to be in our sixth year of hosting and organizing International Helmet Awareness Day," said Lyndsey White of Riders4Helmets. "Retailers in Australia, Belgium, Canada, Germany, South Africa, the U.K., the U.S.A. and New Zealand have already registered to participate in this year’s event and many more are expected to do so prior to August 1."

Former Olympic dressage rider Courtney King-Dye, who suffered a traumatic brain injury in a fall while schooling a horse, said, "International Helmet Awareness Day was founded in 2010 as a direct result of my accident, with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2015