Intermountain Farmers Association (IFA) has become an Alltech Official Partner of the Alltech FEI World Equestrian Games 2014 in Normandy, France.

The partnership will provide IFA a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the Intermountain West the opportunity to be involved in one of world’s most prestigious equestrian events.

"IFA is delighted to be a United States Alltech Official Partner for the Alltech FEI World Equestrian Games 2014 in Normandy," said Layne Anderson, CEO of IFA. "We are looking forward to continuing our close relationship with Alltech, through the inclusion of the Lifeforce Formula pack in our new IFA equine line as well as partnership on nutritional research and product development."

Geoff Frank, Alltech sales manager of North America, added, "IFA joins more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to an exciting partnership