The Fédération Equestre Internationale (FEI), the world governing body for horse sport, is calling on equestrian enthusiasts and designers of all ages around the world to enter its online competition to create new "pictograms" for its disciplines.
The winning designer, whose submission will inspire the FEI’s brand new pictograms, will receive a prize package including two VIP tickets to a top local FEI event, the latest iPad, and an annual subscription to FEI TV, the FEI’s official video platform.
Two runners-up will also receive annual subscriptions to FEI TV, and all entries will be featured in a dedicated gallery on FEI Facebook.
The new pictograms, inspired by the winning entry and refined by an international design agency, will be used by the FEI, its 132 National Federations, and organizers of global FEI competitions.
"The FEI pictograms are our visual identity," explained FEI President HRH Princess Haya. "They are universally recognized symbols for our diverse range of equestrian and para-equestrian disciplines. As they are pictures rather than words, they can be understood by everyone anywhere in the world.
"As our sport continues to expand rapidly, we need to refresh these symbols so that they truly epitomize our disciplines and appeal to our incr