Fort Dodge Animal Health, Hill’s Pet Nutrition, and Merial have together pledged a total of $4.5 million in support of American Veterinary Medical Association (AVMA) programs and services over the next four years. (AVMA is the membership group for all veterinarians.)

The unprecedented commitments are part of the AVMA’s new Platinum Partner Program, or P3, to be unveiled July 19 during the 145th AVMA Annual Convention in New Orleans. The partnership is intended to provide members with new and improved initiatives and opportunities to enhance membership benefits.

“We are delighted that our P3 associates recognize the value of partnering with the AVMA,” said Dr. Ron DeHaven, AVMA executive vice president and chief executive officer. “Because of their support, we are able to provide top-notch continuing education (CE), enhance our overall convention experience, and promote the goals of the association. We truly appreciate their ongoing investment in the future of our profession.”

Each P3 participant has made a $380,000 annual commitment to the AVMA for four years for a total of $1.5 million. In return, each company receives a broad range of benefits from the association