The World Games 2010 Foundation has unveiled the new merchandising and marketing logo for the Alltech FEI World Equestrian Games, which is coming to the Kentucky Horse Park in 2010. The announcement was made today (March 7) at the Downtown Arts Center in Lexington.

"We are very excited about today’s announcement," said Rolf Linder, Chief Marketing Officer for the Foundation. "Our new merchandising logo will give the Games, Alltech and the Fèdèration Equestre Internationale (FEI) a striking visual identity and will encourage those who support our event to wear this image proudly