The HorseTV Channel announced today that Wrangler has signed on for a one year sponsorship of the network. The agreement details several points including strategic co-marketing and promotion plans.

“In addition to being the leader in western lifestyle apparel, Wrangler is also proud to be a leading supporter of the western and equine lifestyle,” said Robin Rich, Senior Marketing Manager, Wrangler Western Wear. “We couldn’t be more pleased to extend our sponsorship to include The HorseTV Channel. And since our mutual goal is to provide quality products, services and attention to our western and equine consumers, it’s a perfect match.”

The HorseTV Channel is the first and only 24/7 television destination taking viewers inside the fascinating world of horses. From silk hats to Stetsons, The HorseTV Channel features a diverse and fun-filled program lineup for the entire family. Viewers experience the full range of the horse world from world-class English and Western competitions, exotic horse travel destinations and classic movies to informational series, breed documentaries and real-life stories. For more information about The HorseTV Channel and the HorseTV Media Group, Inc., visit www.horsetv.com