Today, July 12, marks the 5th annual Riders4Helmets International Helmet Awareness Day (IHAD). Once again, Riders4helmets has teamed up with leading manufactures to offer special discounts on safety headgear. Hundreds of retailers in Australia, Canada, England, Ireland, the Netherlands, New Zealand, Scotland, Switzerland, and the United States, are joining in the cause.

The Riders4Helmets campaign was founded as a direct result of dressage Olympian Courtney King-Dye’s accident from which she suffered brain injury and left her in a coma for several weeks. She was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.

“The impact that Riders4Helmets is making makes my struggle worthwhile,” said King-Dye, who advocates for helmet safety in partnership with Riders4Helmets. “It’s educating people to not make the same mistake that I did.”

As 2014’s IHAD nears, Lyndsey White, of Riders4Helmets, shared these 10 important points all riders should remember on a daily basis:

  1. If you’ve a hard impact blow while wearing your helmet, immediately get a new helmet. There could be damage to the helmet that is not visible to the naked eye.
  2. Helmet manufacturers generally recommend replacing your helmet every four to five years. Helmets take a beating over time from sweat, heat, dust, and rain, and the Styrofoam in the helmet relinquishes its ability to protect the head over time. “So, replacing your helmet sooner than four to five years may in some circumstance be necessary,” said White.
  3. A ponytail or different hairstyle can affect your helmet’s fit. When you try on helmets prior to