Branding an equine business can be tricky, even for experienced marketers.  Striking the right balance between making a unique brand and appealing to niche clientele is an art.  Doug Emerson understands proven strategies for improving personal brand in the horse business.  

On March 17, 2011 at the next KENA (Kentucky Equine Networking Association) dinner meeting, Emerson will share three tips on branding the equine business with a presentation called “Horses Don’t Write Checks, Customers Do”.  

Emerson is the author of Profitable Horsemen, an online resource for horse professionals.  He travels the country conducting workshops and seminars on equine business profitability and produces a weekly newsletter exclusively devoted to making money in the horse business.

“In this challenging economic climate, it is vitally important for equine businesses to have a clear, concise, and well defined brand.  Marketing and branding a business is just as important as providing a quality service to clients,” observed Anna Zinkhon, Kentucky Horse Council (KHC) President