In today’s competitive equine market, developing strategies to succeed and grow can mean the difference for an equine business. Michael White, an equine advisor for Teagasc in Tipperary, Ireland, spoke about promoting growth of the Irish equine industry in the global market at the sixth annual Equine School at the Alltech Symposium in Lexington, Ky. The suggestions he gave the audience can be applied to many equine breeding programs for increased prosperity.

“Producing horses for markets that have become increasingly more sophisticated over the past 10 to 20 years is the difficult objective facing Irish horse producers,” he said. “We must examine what our competitors are doing, but do it better or devise alternative ways of producing horses that will once again bring Ireland to the top of the equestrian world