The American Horse Shows Association, Inc. (AHSA) announced June 19 that its directors will consider a change of name for the organization at its Board of Directors meeting scheduled for Tuesday, July 10, 2001 in Lexington, KY. The officers and Marketing and Development Committee have unanimously recommended that the name be changed to United States Equestrian Federation (USEF), based on a thorough analysis of the Association and its positioning by Helikon Media of Atlanta, GA. Helikon has also developed a new logo to accompany its proposal.

Materials for the Board of Directors meeting, including a mid-year report from the AHSA President, Alan F. Balch, are now available on the AHSA website, via the Equestrian Governance page. Included in the material is a Powerpoint presentation from Helikon on the name change proposal, and the newly-developed insignia of Pegasus, the AHSA’s mark since 1917.

Final arrangements are now being made to allow for public participation from all over the world at the Board of Directors meeting, announced Lori L. Rawls, Executive Director. “Our Information Technology staff is putting the finishing touches on our plan to allow the public to listen to the Board of Directors meeting, beginning at Noon Eastern Time on July 10, 2001 via the latest in web technology. Of course, the public may attend the meeting in person, and accredited media may attend and are also invited to participate by means of a special toll-free teleconference number,” said Rawls. Final arrangements are expected to be announced on Monday, June 25, 2001.

Detailed agendas, including constitutional amendments to be considered by the Board of Directors, and background on other business, will be released by Wednesday, June 27, 2001 following official notice to the Directors themselves. An open Media Briefing and question and answer session with AHSA officers will be held at the conclusion of the Directors meeting at approximately 5 pm ET