The Blood-Horse, Inc. has announced the acquisition of The Equine Image magazine, a publication serving equine art enthusiasts since its founding in 1986. The magazine was acquired for an undisclosed sum from its prior owner, Heartland Communications Group of Fort Dodge, IA.

“People who love and follow horses just naturally seem to have an affinity for the artists and artwork that uniquely capture the equine world,” said RayT Paulick, Executive Vice President and editorial director of The Blood-Horse Inc. “We are excited about the op-portunity to serve both communities with our publication of this outstanding magazine.”

The Equine Image focuses on the artistic aspects of the horse and the equestrian life-style. Coverage encompasses all schools of art-from Western to Eastern, from abstract to realism-and features work by the world’s most talented painters, sculptors, photographers and jewelry designers. “The Equine Image fits perfectly with our other subscription-based magazines, The Blood-Horse and The Horse, and with our custom publishing efforts commemorating the Eclipse Awards, Keeneland, The Breeders’ Cup and the Kentucky Derby” noted Blood-Horse President & CEO, Mr. Stacy V. Bearse. “It is also a strong complement to Eclipse Press, our book publishing subsidiary.”

The Equine Image is available by subscription and at newsstands throughout North America. The prime advertising base is comprised of photographers, designers, artists, jewelry and gift shops, galleries, museums, and book and art publishers. Plans include a shift to quarterly frequency, and enhancements in the printing, binding and paper quality of the magazine. Advertisers will be assisted by Lisa Sheehy Dwyer; Tel. 859/276-6705; the appointment of a managing editor is forthcoming