The United States Equestrian Federation (USEF) and Time to Ride have begun outlining plans to strengthen the current marketing alliance between the two organizations.

In preparation for the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, the United States Olympic Committee (USOC) has partnered with First Lady Michelle Obama’s "Let’s Move!" initiative to increase opportunities for physical activity among the nation’s youth. By challenging the national governing bodies of Olympic and Paralympic sports to bring new engagements to their respective sports, the USEF is pleased to partner with Time to Ride to bring 25,000 new youth engagements to equestrian sports in 2016 through the Time to Ride Challenge.

“The USEF is very excited to work with Time to Ride and the USOC to increase youth participation in equestrian sport,” said USEF Interim CEO Bill Moroney. “Introducing youth to horses not only helps them get active, but it ultimately benefits the sport when those children fall in love with horses.”

The Time to Ride initiative was created with this exact mission in mind, and its programs offer incentives for introducing new people to horses. In its third year, the Time to Ride Challenge offers equine professional hosts an opportunity to grow their businesses by meeting and connecting with horse-interested people while competing for cash and prizes