On Sept. 1, Time to Ride launched its Pledge to Take a Friend Riding sweepstakes aimed at encouraging horse owners and riders introduce nonhorsey friends to horseback riding. Celebrities from all corners of the horse world have teamed up with Time to Ride by taking the pledge, including Lyle Lovett, D. Wayne Lukas, Al Dunning, David O’Connor, Lindy Burch, Lynn Palm, Tom McCutcheon, Sandy Collier, Audrey Griffin, Barbra Schulte, Kerry Kuhn, and Tootie Bland.

Also taking the Pledge is Luke Pell, recent star of ABC’s The Bachelorette who is a singer/songwriter, West Point alumnus, Army veteran, and former American Quarter Horse Association and National Reining Horse Association competitor.

“Riding is something that makes me happy,” Pell said. “It’s where I’ve had some of the best friendships develop. It’s something I’ll always come back to.”

Horse industry leader and performance horse trainer Dunning added, “Introducing new people to riding means more people will enjoy our horses, our sport, and make for a healthy future of the horse industry