Cheryl is CEO Riding’s Publications Inc. and started her publishing business in Dec. 1986. San Diego County Riding Magazine was an 8-page startup with a press run of 2,500 copies. She hand drew her logo, typeset and shot her printing plate negatives with a graphics arts camera in her garage. Riding’s Publications is a million dollar plus company that publishes California Riding Magazine, (20-23,000 copies per month), California Horseman’s Directory, Sport Horse Stallion Directory and provides design services for California’s horse industry. She currently shows Riding Magazine’s Hot Off the Press in the hunter division.