avVaa World Health Care Products Inc., a global biotechnology company offering therapeutic, natural skin and health care products for human and animals, announced Sept. 7 that it has received a registered trademark for its proprietary dermalustre professional pet and equine skin and coat treatment.

avVaa EVP Sales and Marketing and Advisor to the Board Lorie Campbell-Farley, said, “We are pleased to announce the registration of dermalustre as a registered trademark. Our product slogans in conjunction with our trademark: ‘dermalustre, because you love your pet’, and ‘dermalustre, the heart of every champion,’ will soon become highly recognizable in the pet and equine industries, as a result of our established advertising campaign and presence at upcoming trade shows that are expected to further secure avVaa in the pet and equine industry.

avVaa vice president of Animal Care Barb Hazell said, “In helping to develop dermalustre over the past three years, I am very proud and pleased to be able to offer the full line of avVaa Care products, including: dermalustre, dermaspray, dermabrite Conditioning Shampoo, and dermahoof-fit, to the pet and equine markets.”

Hazell continued, “These products are now available at pet stores and tack shops across Canada and USA