Endorsement deals are a dime a dozen during the Olympics. But how many companies can say that its product will benefit both human and animal athletes during this summer’s Sydney games?

Minneapolis-based CNS, Inc might be the only company able to stake that claim with its Breathe Right nasal strips for humans and FLAIR Equine nasal strips for horses. During the Olympics, athletes competing in the pool, on the track, on the soccer field and in the equestrian ring will sport CNS’s nasal strips.

In 1993, CNS introduced Breathe Right nasal strips to provide drug-free relief from everyday problems, such as nasal congestion, snoring and the temporary relief of breathing difficulties due to a deviated septum. Professional athletes soon jumped on the Breathe Right bandwagon, saying the nasal strips also helped enhance their performance. Realizing that better breathing could benefit more than humans, the company developed FLAIR Equine nasal strips for horses in 1999.

“Just like with humans, the equine nasal strip helps reduce the work required to breathe, which means less physical stress during and after heavy exercise,” said Daniel E. Cohen, chairman and chief executive officer of CNS. “Horses expend tremendous energy and effort simply to breathe during highly competitive events