SmartPak, the No. 1 equine health brand, today officially becomes SmartEquine®, a name that reflects our renewed dedication to delivering one-of-a-kind health and wellness solutions for every unique horse. This rebranding, along with the new tagline “One of a Kind,” is more than a new look—it’s our continued promise to put horse health first, with every formula reflecting the care, expertise, and passion that remain at the heart of what we do.

“With SmartEquine, we honor our heritage of science-backed innovation and real-world horsemanship, and our belief that no two horses are the same,” said John Barry, CEO of SmartEquine. “Our approach fuses rigorous veterinary research with practical equestrian experience, grounded in 25 years of listening to riders, trainers, and veterinarians. We’re more than a supplement company—we’re partners in your equine health journey, offering tailored solutions that recognize each horse’s individual needs.”

Whether you’re caring for a competitive athlete, lesson program hero, or beloved retiree, SmartEquine delivers unparalleled solutions designed to meet your horse’s specific health needs. You can be confident that every product works as hard as your horse does and meets the highest-quality standards.

SmartEquine is trusted by veterinarians, elite riders, and industry experts because it’s built on evidence-based research, proven through clinical trials, and driven by an unwavering commitment to quality. The company is a leader in customized supplement programs, unmatched service, and genuine compassion for horses at every level of performance.

SmartEquine delivers:

One-of-a-Kind Solutions

Every supplement and wellness product is formulated to address specific challenges—from advanced joint support and precision hindgut protection to specialized fly protection and cutting-edge therapy products—so you can trust you’re giving your horse exactly what it needs.