Despite the fact that European consumers in several countries were shocked to discover horsemeat in some "beef products" earlier this year, butchers, exotic meat suppliers, and restaurants have since seen an increased demand for horsemeat in some areas.

“We’re running at about a 100% increase in demand for horsemeat today compared to before the scandal,” said Paul Webb, spokesperson for ExoticMeats.co.uk, an online distributer of horsemeat in the United Kingdom. “It’s steadied off a bit since the scandal first broke out (when demand was even higher), but there’s still a lot of interest in the meat.”

New English horsemeat buyers are attracted to a variety of cuts, he added, from steaks to burgers to sausages.

Restaurants and pubs are also starting to order horsemeat from their website, Webb said. And it’s not just London that’s giving it a try. Eateries across the country are serving up horse to adventuresome Brits and finding it a very successful business